Rob Smith.

Clinic director

Rob began his career in reproductive science over two decades ago, training as an embryologist with a focus on treatment success and patient experience. Over the course of his career, Rob has held various scientific positions, including Senior Embryologist and Laboratory Manager, at various fertility clinics. His leadership roles have been instrumental in shaping the patient treatment experience and maintaining high standards of care.

Rob joined Aria as the Clinic Director, where he has been pivotal in developing a successful fertility treatment service that offers a personalised patient experience. In this capacity, he leads a dedicated team committed to providing the highest patient care. Rob strives to deliver a fertility treatment service that is both individualised and of exceptional quality. He ensures that patients receive support with transparency and understanding throughout every stage of their journey, fostering a nurturing environment.

Rob’s unwavering commitment to excellence and his concern for patient well-being make him an invaluable asset to the team. His dedication to providing personalised care and his empathetic approach ensure that each patient feels supported throughout their journey. Rob’s focus on helping others and his approachable demeanour set him apart, establishing him as a leader in the field of fertility treatment.